IES Director of Marketing, Danielle Itani, Mentioned in Forbes, “5 Ways Saying ‘Thanks’ Can Catapult Marketers To Success”
5 Ways Saying ‘Thanks’ can Catapult Markets To Success
Author Of Positioning For Advantage, Professor, And Former GM/CMO
December 2nd, 2022
In its purest form, gratitude is both an emotional response and a choice we make to appreciate something. How common is it in business? In a survey done by the John Templeton Foundation, respondents were least likely to express gratitude while on the job. Even if they were tempted to positively acknowledge another’s actions, they kept it to themselves. Here’s the surprise though: 93% agreed that when leaders exhibited gratitude, they were more likely to succeed. The benefits of gratitude are significant. It helps create a stronger sense of belonging between employees and employers, ultimately leading to improved productivity (and according to Harvard Business Review, a 50% drop when it comes to turnover risk). It also creates stronger connections with customers and vendors.
To investigate how people, and marketers in particular, can leverage gratitude for success, I asked five corporate leaders to identify what makes gratefulness so influential in business. Here’s what they had to say.
Read the full article in Forbes here.
Danielle Itani, Director of Marketing, Strategy | Innovative Employee Solutions
Danielle Itani is the director of marketing and strategy at Innovative Employee Solutions (IES), a leading global employer of record in more than 150 countries that specializes in payrolling and contractor management services for today’s contingent workforce. Founded in 1974 in San Diego, IES has grown into one of the city’s largest women-owned businesses and has been named one of the city’s “Best Places to Work” for 11 years in a row.
