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Increasing the value of your recruiting firm

Posted on April 30th, 2012 Read time: 1 minutes

If you have found that your recruiting firm isn't generating much revenue and is lacking the resumes and contacts needed to build a client base and grow, you may need to consider making some changes.

One way to do this, according to worldwide recruiting network NPA, is to add contract work to the list of positions you offer. Offering opportunities for contract workers instead of just full-time offerings will expand both the number of positions available for potential job seekers and your client list.

Along those same lines, you don't want to invest the majority of your revenue in one client. If that client decides to receive assistance from another recruiting firm, you could find your business in a hole.

Does your firm have a specialty? Finance? Business? Creative? Define your niche and figure out how to grow it so you become the "go-to" firm for placements in that area.

Finally, reconsider your firm's name. If you're selling your firm to someone else, it's unlikely they'll want to purchase it if your name is somehow tied to it. However, it's likely the name will be changed regardless – for instance, The Business Journal recently reported that Kansas City, Missouri-based SOS Staffing Services was acquired by QPS Employment Group, and the name was not retained.

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