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How Promoting Your Authentic Brand Image Can Attract Talent

Posted on April 1st, 2020 Read time: 1 minutes

brand identity note and coffee cup

Too often, job descriptions promote false values to garner interest from jobseeking superstars. Unsurprisingly, those A-players don’t stick around long, and that can lead to costly turnover that deflates morale and profits. Brands that aren’t authentic to their company vision, culture, and values in job listings create misalignment for new hires, who are expecting one kind of environment and get another.

Companies must follow certain strategies to ensure they’re upfront and marketing an accurate brand image to prospects from the beginning.

 

Read the full article on HR Daily Advisor  for the 3 ways to do just that.

 

The guest contributed article was written by: Sara Jensen, Vice President of Business Development.

Sara Jensen is the vice president of business development at Innovative Employee Solutions (IES), a global employer of record that specializes in payrolling and contractor management services for today’s contingent workforce. Founded in 1974 in San Diego, IES has grown into one of the city’s largest women-owned businesses and been named one of its “Best Places to Work” for 10 years in a row.

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