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Employees, Not Consultants or Executives, Are Your Best Innovators

Posted on February 6th, 2018 with No comments

By: Tania Fiero, VP of Human Resources

Published By: Entrepreneur. 

The insurance industry gets a bad rap as outdated and inefficient. But one insurance firm, CSAA Insurance Group, is bucking the stereotype with a strikingly modern approach to innovation. This American Automobile Association-affiliated insurer caught the attention of the Harvard Business Review last August due to its all-hands-on-deck innovation strategy. 

The results were astounding: Underwriters analyzed the company’s call data to improve voice prompts and reduce misplaced calls . . . by 40 percent. Other employees jumped in to streamline online claims, improve the issuance of insurance cards — and more.

But CSAA’s approach wasn’t innovative just for the insurance industry. Top-down innovation has been tried over and over, and it just can’t hold a candle to the alternative: employee-driven innovation teams being used by companies like CSAA and my own human resources solutions company.  We like to call these teams EDITs.

If you’re hungry for the fresh ideas that come from a collaborative, team-driven approach to innovation, you’re ready for an employee-driven innovation team. Here’s how to get and keep the EDIT ball rolling.


Read the full article on Entrepreneur.


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