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Attract top talent through social media

Posted on May 21st, 2013 Read time: 1 minutes

Human resource departments continually seek new platforms to recruit strong employees. Social media offers a plethora of options for recruiters and is rising in prominence as a talent acquisition tool due to its affordability and ease of use. Employing just a few tips when utilizing networking sites for recruitment can assist HR administrations in finding top candidates.

Social media is a tool
LinkedIn maintains its place as the premier site for professional recruiting. With its Recruiter service, HR leaders can search and track candidates before the recruitment process even begins. Although using certain LinkedIn features, such as Groups, may be difficult, John Zappe from ERE.net suggests recruiters think of the networking site as a channel of influence and not merely as the only social media solution in recruiting.

Create a company presence 
HR Smart, a talent management site, recommends recruiters incorporate the company itself into social media. Developing a unified brand online establishes greater visibility for the business and can promote it to job seekers. Candidates often look toward social media as a research tool when applying for positions. Giving applicants the opportunity to look up the company outside of the official website can improve the recruitment process and help HR professionals find top talent.

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