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Should You Use Emojis in Your Staffing Company’s Social Media Posts?

Posted on August 24th, 2016 Read time: 2 minutes

There is an ongoing debate as to whether emojis are appropriate for staffing firms to use in their social media posts. The short answer is that you need to be using emojis in your posts to promote your business and increase your bottom line.

  • Emojis Positively Impact Your Social Media Content

 Because people process pictures thousands of times faster than words, and most social media users find emojis fun, emojis help boost engagement in your posts and sharing of your content. In fact, one internet marketer ran a test measuring engagement with posts that did and did not contain emojis. He discovered that the posts containing emojis had approximately 25 percent higher engagement levels and approximately a 22 percent lower cost per engagement as compared to the posts without emojis. Therefore, it is beneficial to use emojis in your social media posts.

  • Emojis Are Commonly Used in Marketing

 You can easily use emojis to represent topics you’re discussing in social media. For example, you may choose the video emoji when presenting a video on a topic. In addition, social media users often choose emojis to show specific feelings when responding to posts. For example, if a topic gave a reader a better understanding of how your staffing company works, they may use an emoji showing understanding as a reaction. 

  • Emojis Are Easily Added with Your Computer

 To add emojis on a Mac, start by clicking on a text field. Press Command + Control + Space. Look through the People, Objects & Symbols, and other emoji categories, or search the entire list of emojis by using the search box at the top of the window. Pick the emoji you desire, and click to add it to your text.

To add emojis on Windows, start by clicking on the Touch Keyboard icon in the lower right corner of your screen. If the icon is not visible, check out this helpful guide for assistance. Click the smiley face emoji next to the Control button. Pick which emoji you want, and click it to add to your text field.

Using emojis in your staffing firm’s social media posts are one way you can help expand your business. For further assistance with growing your company, reach out to the experts at Innovative Employee Solutions today! 🙂

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