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Creative field sees employment imbalance

Posted on December 31st, 2012 Read time: 1 minutes

There's an imbalance in the supply and demand for creative talent, according to a recent study by The Creative Group. Nearly forty percent of marketing and advertising executives who responded to the "Hiring Climate for Creatives" survey reported have difficulties finding the skilled creative professionals they need.

The job-sourcing company surveyed roughly 500 advertising and marketing executives. One-third of respondents said they are currently looking to hire for design and marketing roles. Fifty-one percent of advertising executives are seeking new talent, compared to 33 percent of marketing leaders.

Meanwhile, quoting a study from the Cambridge Journal of Economics, Forbes states Americans in creative professions had a lower chance of being unemployed between 2006 and 2011 than service sector and working class professionals.

The specialties in highest demand are account services, media services and social media, according to The Creative Group. This data is evidence of the trend many companies, in and outside of the advertising and marketing industry, are following to boost their business' branding reach. These organizations want to reach customers who rely more heavily on mobile devices and social networks than ever before.

Companies that decide to add more creative members or build a marketing and/or social media team should consider the benefits of outsourcing HR services like payrolling and talent acquisition.

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