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| July 2006 Edition: Marketing Benefits to Employees | |
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A Message from the President
Dear Colleagues,
As an HR Professional you’re probably aware of the importance of communicating the value of benefits to your employees. Such efforts not only help employees but also produce a positive outcome for the company. The efforts of employers to increase their workers well-being creates a happier workforce and thus increases employee recruiting and retention. In this issue of The Hire Option we interview Arlene Lieberman, Principal at Barney & Barney, to learn more about the different ways of communicating your company benefits to your employees and the consequences you can face if you choose not to convey this information.
Sincerely, |
By engaging with IES you can focus on the strategic areas of HR and leave the administration to us. Call 858-715-5118 and see how we can help you. Useful Resources:
Benefits Marketing Association
Benefit communication strategy pays dividends
Los Angles Benefits Conference
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Monthly Article
Marketing Benefits to Employees
By Elizabeth Rice, SPHR Innovative Employee Solutions®
According to a 2005 study, more than two-thirds of employers feel that their employees don’t fully comprehend the value and costs associated with their insurance benefits. At the same time, two out of five employees say they don’t know which options are most appropriate for them and their needs, and they would like additional education and assistance with planning their benefits program. |
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